Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.
Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …
Watch this for a great overview of Members Advantage.
2017 was a year.
I know…that seems obvious. But 2017 was loaded with the good, the bad, and some lessons learned from it all. Here are 5 that jumped out at me as we finish up 2017:
1. Publishers are moving into membership modelsSome years ago, we had a publishing client who published books and magazines around various special interests. But you couldn’t “subscribe” to the products; you had to be a “member” to get them. Their belief was that a “member” was more loyal than a “subscriber.” Given the interest areas they served (hunting and fishing and the like) I suspect that their low attrition rates were also due to the passion of their readers, rather than exclusively due to a clever marketing ploy around the word “member.” But lo and behold, Meredith (who is in the process of buying …
The holiday season is a wonderful time at AdvantageCS (for other examples, see our Facebook page). In addition to friendly competitions like workspace decorating and gingerbread house-making, we invited all of our employees and their partners to celebrate at our annual holiday party. This year, we changed things up with a new venue and a wide variety of opportunities to win prizes ranging from board games all the way up to a 60-inch TV. A few brave employees competed in comical “feats of strength” (such as seeing how far you can throw a tissue), while everyone entered our ever-popular raffle. All in all, it was a festive evening filled with fantastic food, drink, and merriment.
Wishing all of our clients, friends, and supporters all the best this holiday season, and in the new year!
Congratulations to the Amos Media Company (AMC), which recently completed the second and final phase of their Advantage implementation project.
AMC has four flagship publications geared toward coin and stamp hobby enthusiasts. Their product order business offers supplies and collectibles---more than 12,000 products---targeted to a similar audience. During this project, AMC was able to streamline their business by consolidating their four legacy systems into Advantage for all print subscription and product order fulfillment.
In the first phase of the project, AMC implemented subscription management for digital and print publications. They have now added products and inventory, accounts payable and other functionality to their mix, and moved their eCommerce platform to Cider.
The AMC …
You won't want to miss the 2018 AUG meeting in lovely Orlando, Florida. Where else can you meet and exchange experiences and ideas with so many Advantage users? Plus, get the scoop on new stuff in the works at AdvantageCS. And isn't early February (Feb 7-9) a great time to get away from the office and have a change of scene? The conference will be at the Doubletree by Hilton, Orlando at Sea World right on International Drive where all the action is.
We know you will learn something new and have fun! Send in your registration today.
AUG 2018 registration form
With the development of Members Advantage, we have begun to cast our net a bit farther when it comes to industry events such as conferences and trade shows. These shows are great opportunities to meet people and find sales leads, but also a place to keep on top of hot topics in the industry.
Just in the last month, our team attended Digital Excellence (hosted by MemberWise) in London, the American Museum Membership Conference in Seattle, and AMS Fest in Washington, DC.
Philippe van Mastrigt attended the London conference and reported the following:
Benefits are an important factor to prospects in deciding to become a member.
Online content is an essential part of what members want from a membership.
Print magazines are still a highly-rated benefit for members.
Advantage offers many integration options within a technical ecosystem. One of those is done through Advantage’s Extensibility Services framework. This framework allows our clients to create custom implementations of standard interfaces (e.g., address hygiene). This approach is an integral part of AdvantageCS’s open system strategy.
The mechanics of the framework are straightforward: Advantage provides the extensibility service contract and interface files while the developer provides the implementation of the service. The service itself could be local to the Advantage software, distributed on a network, or web-based. In contrast, Advantage also supports many out-of-the-box point-to-point integrations to specific vendor packages (e.g., CyberSource for credit card transactions).
Every year, for the past 14, we have attended the Frankfurt Book Fair, which takes place in October in Frankfurt, Germany. If you’ve never attended the “Frankfurter Buchmesse,” it is difficult to paint a picture of just how gigantic this event is. This is the largest trade fair for books in the world. http://www.book-fair.com/en/
It has been an annual event going back over 500 years to 1454, soon after Gutenberg invented the printing press, when the first book fair was held by local booksellers. It has evolved into the event for negotiating international publishing rights and license fees, and is surrounded by technology companies and other vendors to the industry who are able to do business with many publishers, authors, librarians, and agents in a short span of time.
The Cider web platform provides a robust environment for customer self-service and order placement. Now, just in time for the holidays, the platform also supports payments made through gift certificates.
Gift certificates are already a native payment method in the Advantage software package, but now the Cider platform will also support payments made via Advantage gift certificates. You can choose whether or not a certificate is usable for web orders.
This feature also permits the ability to use a partial amount of the gift certificate, with the remaining amount available for future orders. Online customers can enter a gift certificate number directly, if they choose. If a customer has a partially redeemed gift certificate on file, they can select it and use it for payment.
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