• Keesing Media Group Live on Advantage

    Congratulations to Keesing Media Group (KMG), on recently going live on Advantage. Seven puzzle magazines were purchased from Aller Media in 2019 and were selected to be converted to Advantage.

    The project began in the fourth quarter of 2019. The KMG team included Joost Freriks, Marie Gabrielson, Anders Juhlin, Sharon Lewis, Jaap Nijman, Felix van der Sommen and Lena Thelenius. On the AdvantageCS side, the major players included Levi Hyssong, Binoy Philip, Mark Sauter and Tim Zapawa. In addition, the project received assistance through the involvement of a team from Aller Media.

    “During this project, we migrated the running Aller Media subscriptions seamlessly into our AdvantageCS area. Besides the technical tasks (mainly setup of integrations and data conversion), this also meant …



  • The European Users Meeting Goes Virtual

    A few weeks ago, we talked about our amazing users and the U.S.-based Advantage Users Group. While all Advantage users are welcome to attend the U.S. conference, we typically hold a separate event---the European Users Meeting---for our users in Europe, the U.K., and Ireland. 

    As the COVID-19 pandemic continues to shape the “new normal” and make traveling more complicated, we’ve decided to shift this year’s European Users Meeting online. While we are disappointed that we will not have the opportunity to see so many of our European clients in person, we are optimistic that this will allow more users to attend---virtually, that is!

    This year's European Users Meeting is tentatively scheduled for September 28 - October 1, 2020 via Microsoft Teams (one ~2 hour session per day; exact …



  • The Evolving New Normal

    “We’re learning to live with a new normal.” It seems that phrase is being spoken everywhere nowadays. You really can’t get away from it. Whether you’re watching a news broadcast, reading an interview, participating in a virtual business meeting or even just catching up with friends, that is definitely the phrase of the current times.

    What is this “new normal,” though? For many, it means adjusting to reduced social interaction. Gone are the ad hoc discussions in the company break room or quick discussions with a co-worker a couple of desks away. No more gathering with friends after work either. Even a quick trip into the grocery store to purchase a few items often includes the necessity of donning a face mask. For businesses that are looking to restart (or continue) operations that …



  • Welcome Interns of Summer

    We are delighted to welcome our summer interns and look forward to meeting them face-to-face when the office fully opens.

       

    Margaret Ehinger

    Your hometown?

    Ypsilanti, MI

    College and major?

    Undergrad: University of Michigan – Mathematics. Masters (ongoing): Eastern Michigan University – Mathematics.

    What led you to choose your major?

    I always liked math and I liked the small class sizes at UM’s math department. 

    What are you working on at ACS?

    I’ll be helping out with the rewrite of the support page and switching Cider from Orchard to Orchard Core.

    What do you enjoy doing outside of work/school? 

    I enjoy gardening (let me know if you want any basil or oregano plants!), cooking, and hiking.

    What are you most looking forward to doing when the stay-at-home restrictions are …



  • The Always Amazing Annual Advantage Users Group Conference

    The Advantage Users Group is full of remarkable people who are hard-working, smart and generous with their time. They come from large companies and small ones, from all over the US and Europe; they publish magazines, journals, newspapers, books and much more, targeted to all types of consumer and business audiences. In addition to Advantage software, they have in common a desire to share with, and learn from, each other. There have been user group meetings of some sort for nearly three decades, and, invariably, the feedback surveys list “meeting and networking with other users” as one of the things attendees value the most about the annual conferences.

    The group has its own Steering Committee and bylaws and is completely controlled by the users themselves. They plan and run the …



  • More Valuable Content from Advantage Clients

    This is the second in a series (read first one here) highlighting how some of our Advantage clients are providing invaluable services during this unsettling and anxiety-prone time when we are all looking for information and ideas to help make this period a little easier. We are proud to support our clients’ work and appreciate their important contributions.

    Here are more examples of what our clients are doing to help their customers and the general public.  

    Oxford University Press - ELT

    Oxford University Press - ELT is offering free access to the advanced-level dictionary for learners of English (access here).

    And to help students get the most out of learning at home, they’re offering 148 Graded Readers e-books on the Oxford Learner’s Bookshelf for free. Students can sign in or …



  • Get the power of affiliate marketing with Cider

    We are delighted to announce that, with the upcoming 2020.5 Advantage release, our eCommerce platform Cider will provide a connector with Affilae, a platform dedicated to affiliate marketing. This enterprising marketing approach is growing among eCommerce players, including the publishing industry. It is something worth looking into if you don't use it yet.

    What is affiliate marketing?

    Wikipedia defines affiliate marketing as a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

    Here’s an example. Imagine an influencer promotes a book (or publication) through his/her blog or social network account that you market in your eCommerce store. If he/she puts a link to the product, …



  • What the COVID-19 Crisis Tells Us About the Publishing Industry

    The COVID-19 crisis is an unprecedented period in recent times, a sequence of events that has suspended large parts of human activity and upset economies all over the world. It may be followed by a major economic recession and trigger deep changes in the way the global economy is organized. Locked in our homes, we live on a day-to-day basis, waiting for the COVID-19 peak to get behind us. Some of us are temporarily unemployed, others working from home. And around us, doctors, nurses, truck drivers, farmers, food store workers and many others are working hard to keep our countries alive. The publishing industry is experiencing an increased demand for news, quality journalism and content, and can leverage digital channels in reaching its audience. Therefore, for some analysts, COVID19 …



  • Advantage Clients Provide Critical Content

    Many Advantage clients are providing invaluable services during this unsettling and anxiety-prone time when we are all looking for information and ideas to help make this period a little easier. We are proud to support our clients’ work and appreciate their important contributions.

    Here are some examples of what our clients are doing to help their customers and the general public.   

    The American Medical Association

    In addition to providing resources and assistance to their physician members, the AMA is also advising states and Washington, such as in this article explaining the four signposts states should follow to safely reopen America.

    The Agora Companies

    One of The Agora’s companies, Money Map Press, offers this advice on protecting your 401k during this time.

    Mary Ann Liebert, …



  • AdvantageCS Continuity Plan in Place

    Service to clients will be uninterrupted in case of office closure

    updated March 23, 2020

    First of all, I’d like to express the deep concern that all of us at AdvantageCS have for all those around the world affected by the COVID-19 epidemic. Our thoughts and prayers are with all those who are dealing with circumstances as a direct consequence, as well as the many other people experiencing anxiety and uncertainty at this time.

    With the epidemic that has affected so many people around the world, several of our clients have asked about how we’re handling the situation, including the effects of employees having restricted access to our Ann Arbor offices.

    In compliance with an executive order from the Governor of the State of Michigan, the AdvantageCS offices will be temporarily closed …



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