Philippe van Mastrigt and I recently attended Digital Innovator’s Summit, the 2-day event run by FIPP and VDZ in Berlin each March. AdvantageCS exhibited at and sponsored this event.
The audience at this conference is strongly German and Nordic, with a number of AdvantageCS clients attending and speaking (A-Lehdet, Aller Media, Bonnier, and Egmont).
Trends that were mentioned in 2017, such as a shift from social network and ad models to subscription and reader revenue, were confirmed by a number of the speakers. “We are at the end of the beginning of a new age” was mentioned in the introductory remarks.
Facebook was dragged through the mud a number of times in the wake of their data scandal with Cambridge Analytica. It is clear that Facebook will not save media companies, but work …
It’s as reliable as seeing the first robins and crocuses---when the schedule starts filling up with trade shows (some on the same dates), you know Spring is almost here. The AdvantageCS team will be attending, sponsoring, and exhibiting this Spring at conferences in the US, the UK and Europe.
First up is Digital Innovators Summit, March 18-20, in Berlin. DIS has the goal of helping legacy magazine publishers adapt to the digital era. Over the years, DIS has evolved to consider innovations across a range of content-driven media and related industries. Today, DIS attracts some 600+ delegates from over 35 countries. Come visit with Dan Heffernan and Philippe van Mastrigt at Stand 2h.
Next, is the UKSG (United Kingdom Serials Group) Annual Conference, April 9-11 in Glasgow. This annual …
Earlier this month, AdvantageCS hosted a CMO Roundtable for our clients in sunny Orlando, Florida. The 11 marketing executives who participated represented different kinds of organizations – B2B and B2C publishers of magazines and newsletters, an academic journals publisher, 2 scholarly membership organizations with their flagship publications, and 2 special interest publishers of religious books and curricula:
Daryl Berver, Chief Operating officer, The AgoraGrace Epperson, Vice President of Marketing Intelligence, The AgoraElizabeth Solaro, Director of Marketing, American Medical Association Jennifer Mosley, Group Director, Audience Development, Crain Communications Bonnie Roche, Managing Director – Audience, Marketing, Product, Crain Communications Cason Lynley, Director of Marketing …
Congratulations to Mike Hasey on his promotion to Manager, Engineering Services/Implementations. This group of six engineers is primarily responsible for supporting the engineering aspects of client onboarding. The team works with new clients unfamiliar with Advantage as well as current clients that are implementing major additional functionality.
Their work involves integrations, eCommerce (Cider) and complex conversions, in addition to general technical support. They do custom development, provide training, and help design solutions in these (and other) areas.
For many of these tasks, engineering and analyst roles overlap one another. Several members of Mike’s team have served as business analysts and all the team enjoy onsite client visits. Mike is getting the group more involved …
Single-article sales continues to be a recurring topic for publishers, and is often raised by start-up companies. However, single-article sales do not seem to be part of many publishers' strategies even though digital products have been sold for a long time.
The reasons for this include the low-selling price of individual articles, other priorities, and fear of subscription cannibalization. Recently, however, several indicators led me to believe the issue warranted deeper analysis. These included meetings I had with three start-up companies, my personal subscription to the Dutch platform Blendle, the launch of Instant Articles by Facebook and what I learned at the last Digital Innovators' Summit in Berlin. Plus, recent developments in the relationship between social networks and …
Report on 2018 Advantage Users Group Conference
More than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, led by Christy Wescott of Unity World Headquarters, did an outstanding job preparing the agenda and arranging for the speakers and session hosts. Denise Spickler of Wolters Kluwer Health handled her responsibilities as the liaison with the host hotel with outstanding attention to detail, resulting in a conference that was successful in every way.
Dan Heffernan, AdvantageCS Vice President of Sales, Marketing, and Product Planning, kicked off the meeting with his annual presentation of AdvantageCS news, strategy, and product direction. Dan was joined in his presentation by Tony Pytlak, …
We are extremely pleased to welcome Mediahuis to the Advantage family.
Mediahuis was founded in 2013 as a joint venture of two Flemish media corporations, Corelio and Concentra. Based in Antwerp, Belgium, Mediahuis publishes four Belgian newspapers---two national and two regional---and two Dutch newspapers---one regional and one national. It also recently acquired 95% of the Dutch Telegraaf Media Groep, which doubled its circulation size and added a large group of daily and weekly publications. The company’s history dates back to 1879, when their first newspaper, a weekly, was published.
In the 139 years since, there have been numerous launches and acquisitions of media companies, with properties including radio stations, television stations, classified platforms and websites. The …
Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.
Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …
Watch this for a great overview of Members Advantage.
2017 was a year.
I know…that seems obvious. But 2017 was loaded with the good, the bad, and some lessons learned from it all. Here are 5 that jumped out at me as we finish up 2017:
1. Publishers are moving into membership modelsSome years ago, we had a publishing client who published books and magazines around various special interests. But you couldn’t “subscribe” to the products; you had to be a “member” to get them. Their belief was that a “member” was more loyal than a “subscriber.” Given the interest areas they served (hunting and fishing and the like) I suspect that their low attrition rates were also due to the passion of their readers, rather than exclusively due to a clever marketing ploy around the word “member.” But lo and behold, Meredith (who is in the process of buying …
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