Contact us to schedule a demo or ask a question to learn how AdvantageCS can help you.
  • Aller Advantage Upgrade: On Time and Under Budget

    This was not your ordinary update. With operations in three different countries, involving more than sixty people, the Aller upgrade project was a bit more complex than most. They upgraded from 2013r3 to 2016.8 and jumped onto the continuous update track. The upgrade included 60 integrations and 2,029 test cases, and yet still was completed on time and within the budget.

    Gilda Jantunen, Group Manager IT - Business Service Delivery, Marketing & Sales at Aller, sent this message to all team members: “It is my pleasure to pass on to you all the congratulations and positive messages I have been receiving from all stakeholders in all countries regarding the excellent job by the team during these last 6 months. I join them in thanking you and recognizing your efforts.”

    Aller realized many …



  • Look How You Can Improve Your Business with Advantage Now!

    We’ve been busy these past few months, even busier than usual. We’ve developed some exciting new things in Advantage intended to increase your revenue, delight your customers, and make your job easier!

    --Do you offer any kind of membership to your audience? If so, check out the new Members Advantage module.  Members Advantage is a fully integrated solution for membership associations, including professional societies, alumni associations, charitable organizations, and clubs. It simplifies management of your organization with a member portal that steps a user through the membership application process, membership renewals, member self-service and payments. You can also provide special discounting on other products and offer external “third-party” benefits, and track such essential …



  • What Work Space Works for You?

    At AdvantageCS, we strive to accomplish our goals as efficiently and effectively as we can. Our defined vison of success is:

    To be the preferred partner for our clients and prospects, where talented and motivated professionals, working together, deliver the highest quality services and technical solutions to an expanding client community for many decades to come.

    Many factors are involved in achieving success, one of which involves the physical environment in which we work.

    Worldwide Presence

    One benefit of working at AdvantageCS is the opportunity to work onsite at different client locations, both in the US and all across the globe. We have clients in the UK, France, Sweden, Denmark, Portugal, Australia, just to name a few---in addition to the US.  This allows us to observe many …



  • Check Out the Members Advantage Animated Video

    Have you heard? Members Advantage is the latest addition to our suite of solutions. Driven by the rise of membership models, Members Advantage was designed to simplify the management of membership associations and to integrate seamlessly with publishing and order processing. The Members Advantage portal takes users through the membership application process, renewals, self-service, and payments. 

    Watch our brand new video to see just how Members Advantage works for organizations like The Society for Left Handed Kleptomaniacs (yes, we had some fun with it!). For more information on Members Advantage, read our whitepaper or simply contact us—we'd be happy to schedule a demo.



  • Friday Five for November 11 - magical moving photos, increasing average order value, nonfiction story-telling events and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Wired is launching a membership program for executives who want to stay on the cutting edge of technology, with access to exclusive events and content

    Moving photos in newspapers, a whimsical detail of the Harry Potter universe, have inspired Empire magazine in the UK to embed a video player into the back cover of their latest issue---just in time for the premiere of the new Harry Potter spinoff, "Fantastic Beasts and Where to Find Them"

    Virtual Reality has opened up new possibilities for publishers, but is there a 'right' way to use VR for storytelling? …



  • Friday Five for November 4th - paywalls, analytics, magazine binges, and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Are paywalls the answer to declining digital ad revenue? FIPP reports on the options

    Consultant John Wilpers shares five tips for the transition from legacy publishing to multi-media platforms

    The recent rise of email newsletters has not only helped publishers to directly engage their audiences, but allows them to experiment with new product ideas

    Magazines Canada recently organized a webinar on how  editors can make use of web analytics. The metrics such as audience size, geography, preferences, likes and wants, can help set editorial priorities …



  • The Evolution of Content and Marketing Channels

    I joined a Facebook group from my childhood town some months ago. One day, a post appeared showing photographs of the wrecking ball tearing down the junior high school I had attended. One of the comments said “So sad.” A reply to this comment said “Progress is good.” What I later found out is that a replacement facility is being planned which will incorporate modern-day building codes and a more post-baby-boom scale appropriate to the demographics of the area.

    Part of me experienced nostalgia at that moment. I was reminded of wonderful times in junior high, some good friends I made there, and some great teachers I had. But the other part of me welcomed progress. Building codes have evolved. So has education. So has technology, obviously. So has business, marketing, and content …



  • Friday Five for October 28 - data mining, eCommerce and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Publishers including Mashable and Hearst are expanding their data teams. From machine learning to augmented reality, data scientists can help with audience building and monetization

    Another example of successful data mining comes from IDG, where customer data shapes editorial content and helps bridge the gap between editorial and eCommerce

    The rise of email newsletters comes with a measurable benefit: they enable publishers to monetize readers at a time when AdBlock makes display ads less and less profitable

    Digiday explores how publishers bring …



  • Improving Customer Service Using the Theory of Constraints

    Initiatives to improve a customer’s experience are often focused on the sales cycle or the purchase process.  However, focusing on the dissatisfied customers who contact the call center provides excellent opportunities to turn around customers’ negative experiences.  The benefits can be substantial. In successful organizations, with well-trained reps, calls from dissatisfied customers result in an additional sale as often as 75% of the time.

    This article talks about how to examine the workflow of a call center, and its goal or intent, and then apply the Theory of Constraints continuous improvement steps to that workflow.

    Improvement through the application of the theory of constraints

    The Theory of Constraints (TOC) is a paradigm or management theory that states that any manageable …



  • Friday Five for October 21 - eCommerce, technology update and human expertise

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Close to 70% of publishers are already engaging in eCommerce or currently testing the waters. "With audiences presorted by interests and demographics, [media sites] also become prime venues for product recommendations and affiliate links" according to The Media Briefing

    PubExec makes the case that human expertise is what can set B2B publishers apart---be it by tapping into their audience's knowledge, by leveraging their staff's expertise for conferences and events, or by providing hybrid "peer-reviewed sponsored articles"

    At the University of Texas, two …



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