With apologies for the distasteful cat reference, content creators (authors, publishers, editors, marketers, photographers, teachers, you get the idea) have more ways to represent, package, and sell digital content than they did just a few years ago. In fact, there are so many ways of even talking about digital content that we usually begin meetings with clients and prospects by defining the terms we all use. This exercise alone reveals the myriad ways of attacking this and often results in creative thinking about other ways of monetizing digital "stuff."
Let's start with a straightforward example. A magazine publisher with a number of special interest magazines has three titles on woodworking. Of course, the publisher can digitize each issue of those three titles and sell the digital …
The 5th European Advantage User Group Meeting was held in Copenhagen, Denmark on 27-28 March. Egmont Publishing graciously hosted the event at their Copenhagen offices with Martin Garbrecht serving as the Master of Ceremonies. Martin provided a brief overview of Egmont Publishing's fascinating history (founded in 1878!) and its rise to the top of the European media market. The facilities provided a very comfortable atmosphere, fantastic accommodations, and a beautiful 360-degree view of the heart of Copenhagen.
The meeting continues to grow each year--both in attendees and clients represented. This year there were 30+ attendees from 11 clients representing the UK, France, Finland, Denmark, Sweden, Belgium, and Portugal. The companies included Egmont Publishing, Maney Publishing, Bayard …
Please stop by the Advantage booth if you will be attending any of the following shows and conferences this spring.
Frankfurt Book Fair, October 8 - 12, Frankfurt, Germany
Media Next, October 20 - 22, New York
Although the calendar says it's spring, I am looking at snow falling outside my window. Tens of millions of people in the U.S. could probably have written that first sentence, so I apologize for being so obvious. But weather always reminds me of travel (probably because it affects it so much), and travel is something we do more of now than our predecessors did. And travel is a big part of my life.
Usually, I am travelling to visit a prospective client to show them how many business problems our software can solve for them. It is impossible to go through a thorough demonstration of our software in a day, because there are so many business problems that it addresses. It's a bit like exploring a mansion. Just when you thought you'd reached the end of the house, you open a door to …
One of the challenges of a company like ours is organizing ourselves in such a way as to be able to serve our existing clients well, implement Advantage at new clients effectively, and push our product into places where our clients will need it to be when they get there. This was brought home to me this week while visiting an AdvantageCS client who needs the products we are developing ASAP!
This is the story at so many of the publishing companies we visit. They are under tremendous pressure to deliver new products to their audience in order to grow and thrive. They are looking to technology companies like AdvantageCS to provide what they need, and speed to market is of the utmost importance.
We’ve made some changes to meet these increasingly crucial demands. Recently, a team of …
Last Fall, I attended the international conference of the Federation of International Periodical Publishers (FIPP) in Rome. Once again, the refrain "Go Digital!" was sung during two days by a full set of speakers, both from the vendor side and from the publishing world. Actually, it was not so much a "move away from print" speech as a lack of understanding of this traditional business that really struck me in those sessions. Multiple presentations around brand extension, social networking and new revenue streams were largely shown by the gurus of this new world. And when an "old timer" came on the stage to present about traditional print, the audience did not really take him seriously. However, the final conclusion brought everybody back to earth. The three executives that were …
Scott Ghormley will take over as manager of the support center on May 1st, replacing Evelyn Acton, who is retiring. Scott’s personality, knowledge of Advantage, and diverse history with ACS and many of our clients make him uniquely qualified to manage the Advantage Support Center team.
Scott’s ACS career began before ACS even existed. As a sophomore in high school, he worked at Infomatics, one of the precursors to T & B Computing, later re-named AdvantageCS. He was an intern at T & B during college and joined full-time upon graduation from Eastern Michigan University with a degree in Operations Research and Information Systems. Although he left for almost ten years, working at Domino’s Pizza and other firms, he returned to ACS in 1997.
If Scott doesn’t hold the record for the …
Who hasn’t found themselves with too much work and not enough people? It’s a common scenario in today’s business climate. The next time it happens to you, consider turning to ACS for help. In addition to assisting with the typical Advantage-related tasks such as in-converting new publications, third-party integration projects, implementing new Advantage features, monitoring nightly processing, server configuration and fine-tuning, upgrade projects, testing and training, we have experts ready, willing and eager to help you with a host of additional tasks.
Over the past few years, for example, ACS people have stepped in to work with our clients to manage projects that were not necessarily related to Advantage, perform web development when developers either left or were laid off, …
ACS is pleased to announce that Egmont Sweden is the latest addition to the Advantage client roster. They publish about 60 magazines, mostly consumer, and many for children. Egmont Sweden has the Disney print and distribution license for Europe, and so their offerings include a lot of Mickey Mouse, Donald Duck, Toy Story, etc. comics. They also publish titles for pre-teens. Their adult magazines cover a variety of topics such as travel, style, cooking, interior decorating, celebrity news, and more.
The implementation is currently underway, spearheaded by ACS project manager Daryl Vautour and Klas Persson at Egmont.
Egmont Sweden joins their sister company, Egmont Denmark, which has been an Advantage client since 2009.
The 2014 Advantage Users Group (AUG) was--despite the Midwestern winter-like temperatures--a success. As has been the case at past AUG gatherings, the weather was once again a factor for many traveling to New Orleans. Despite that, most of the 75 registrants made it to the conference, including representatives from Egmont in Sweden.
Eric Fishman of the American Psychiatric Association (APA), the outgoing AUG chairperson, opened the conference by welcoming one and all and then introduced the keynote speaker, Nancy Becker of UCG.
In spite of having her flight re-directed and then driving 5 hours to New Orleans from Houston the night before, Nancy delivered an enthusiastic address that began with a group participation activity to help break the ice and get communication flowing. She …